'The Matrix Fitness \'It\'s All About You\' campaign, launched at the Flame Awards 2016. Director of Strategic Marketing EMEA & UK for Matrix Fitness, Gemma Bonnett said: “Following the impact of our Evolve, Challenge, Exceed campaign, Matrix is now ready to connect on a deeper level with individuals, switching focus from product-based marketing and heavy-weight imagery to a softer more personable approach. “Here at Matrix, we recognise that the industry needs to be inclusive for all; from the once-a-week gym goer through to athletes and professionals. “By understanding the specific needs of those that use gym equipment, and the role that we can play as a brand in helping them to achieve their goals, we want to evoke an emotional response and connection to exercise, because It’s All About You.” Read the full story here: http://uk.matrixfitness.com/uploads/files/Matrix%20launches%20new%20campaign%20at%20Flame%20-5.pdf Featuring Wasps, Wigan Warriors, On The Drops, Northants Cricket Club, Renault Sport, Red Bull Racing, Derby FC, Laura Trott, Sally Gunnell, Jonathan Edwards, Colin Jackson, Joe Townsend, Dani King, Ben Morgan, Bernie Shrosbree, Elinor Barker.'
Tags: fitness , gym , Health , Health and fitness , training , Brand , leisure , fitness equipment , gym equipment , Wasps , leisure industry , wasps rugby , Dani King , Laura Trott , Joe Townsend , wigan warriors , Northants Cricket , on the drops , derby county , renault sport , derby county football club , sally gunnell , onthedrops , red bull racing , johnathan edwards , colin jackson , ben morgan , bernie shroosbry , elinor barker , derby county fc , wigan warriors rugby
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