'e.l.f. Cosmetics TikTok Case Study - #eyeslipsface'

'Inside the most viral campaign in TikTok US history. At a time when few brands had touched TikTok, we created the TikTok marketing playbook that other brands now follow.  7 billion views and 5 million user generated videos later (including unsolicited celebrity participation from Ellen, Lizzo, Reese Witherspoon, Kevin Hart and more), #eyeslipsface became more than a campaign, it became a movement.   Learn more about the campaign here: https://moversshakers.co/elf-tiktok-challenge' 

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