'We’ve seen a multitude of key players from the fashion world - such as Gucci, Ralph Lauren, ASOS, and Adidas - cross into the esports realm. However, what’s impressive is the way these brands have used bespoke and unique marketing activations to enter into the sector. Both non-endemic and endemic fashion brands have found new ways to authentically engage with esports audiences to market wares. As a fast-growing segment of the esports industry, this panel dives into the new age of stylistic crossovers, the future of fashion in esports, and its significance as a revenue stream for the industry. In this Day 1 panel from ESI London, Charles Hambro, GEEIQ Co-Founder & CEO, is joined by experts Alex Romer, CEO of We Are Nations; Edward Gregory, Senior Partnerships Manager at Fnatic; and John Mooney, Global Brand Creative Director at ASOS to weigh in on all things esports fashion. ESI London was sponsored by: STAGE Sponsor: Trustly - https://www.trustly.net/ Sponsor: University of Warwick - https://warwick.ac.uk/esports Sponsor: MADMONQ - https://www.madmonq.gg/ Sponsor: Hotdrop - https://hotdrop.gg/ Sponsor: YouGov - https://business.yougov.com/ Sponsor: Wembley Park - https://wembleypark.com/ Sponsor: We Are Nations - https://wearenations.com/ Sponsor: POPULOUS - https://populous.com/ Sponsor: SPORTFIVE - https://sportfive.com/ Sponsor: 3D Aim Trainer - https://www.3daimtrainer.com/ Sponsor: Recast - https://recast.app/ PANELISTS: //Charles Hambro - https://www.linkedin.com/in/john-mooney-b21aba25/ //Alex Romer - https://www.linkedin.com/in/alexromer/ //Edward Gregory - https://www.linkedin.com/in/edgregory23/ //John Mooney - https://www.linkedin.com/in/john-mooney-b21aba25/ #ESILondon #esports #fashion FOLLOW ESI EVERYWHERE: ►Site: https://esportsinsider.com/ ►Twitter: https://twitter.com/esportsinsider ►Facebook: https://www.facebook.com/esportsinsider/ ►Instagram: https://www.instagram.com/esportsinsider/ ►LinkedIn: https://www.linkedin.com/company/esportsinsider'
Tags: fashion , fashion week , entrepreneurship , Business , Future of Gaming , business of fashion , esports , Fnatic , competitive gaming , EPOS , ESI , Esports Insider , esports business , future of esports , We Are Nations
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