'Fashion Nova founder Richard Saghian recently spent $17.5 million for Avicii’s house. In April (2018), Mr. Bergling committed suicide in a particularly grisly manner. He was just 28 years old. Suicide Hotline: 1-800-273-8255 Available 24 hours everyday Mr. Saghian, is the owner, founder, and CEO of Fashion Nova, which is arguably the most famous and successful Instagram brand — “Instabrand”, for short — of them all. Fashion Nova has more than 13 million followers on the ‘gram, and last year it was the fourth-most-Googled fashion brand in all the world: ahead of Chanel and behind only Gucci, Louis Vuitton, and Supreme. The discount clothing retailer was virtually nonexistent five years ago. In 2013, Mr. Saghian discovered the power of e-commerce and social media. He began forging relationships with many of Instagram’s top female “influencers” — particularly ladies with curvy, plus-size bodies — to promote his clothing. And though he still has a small handful of physical stores here in LA, the vast majority of his company’s sales now come from the online realm. Hot celebrities of the moment such as Cardi B, Nicki Minaj, and the Kardashians promote Fashion Nova on their accounts.'
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