'How did MATRIX pivot during COVID-19? What do they see as the biggest lesson for the health and fitness industry? President of MATRIX Fitness, U.S. Commercial division, Mark Zabel, has been in the fitness industry for 30 years. He also serves as the Global Chief Marketing Officer for MATRIX\'s parent company, Johnson Health Tech. From the start of this crisis, Zabel knew what MATRIX had to do to help their customers—from health clubs to fitness enthusiasts. His company had to immediately start researching and publishing guidelines on the different cleaning products that could be used with their equipment and be effective against the coronavirus. Learn more about MATRIX: https://www.matrixfitness.com/en/cardio Commit to the goal of getting adults and children of all abilities active: https://www.ihrsa.org/improve-your-club/programs-for-members/inclusive-fitness Follow IHRSA Facebook - https://www.facebook.com/IHRSA Instagram - https://instagram.com/ihrsa Twitter - https://twitter.com/IHRSA Linked In - https://www.linkedin.com/company/ihrsa Follow IHRSA Advocate Facebook - https://www.facebook.com/IHRSAAdvocate Twitter - https://twitter.com/IHRSA_Advocate The mission of the International Health, Racquet & Sportsclub Association (IHRSA) is to grow, protect, and promote the health and fitness industry, and to provide its members with the benefits that will help them be more successful.'
Tags: gyms , health clubs , matrix fitness , Matrix , fitness industry , mark zabel , covid-19 strategy
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